Tuesday, 25 June 2013

TNA Analysed 11 - Bellator 1 - TNA 0


Not everything about TNA is bad, in fact there is a lot of good things about the company from a talent perspective anyway.  It has plenty of talented wrestlers and people who know how to work a crowd, but sadly it is the people in the top echelons on the company that drive it further into obscurity.  One of the biggest errors by management has to be the partnership deal they made with Bellator MMA.

Again you can see the link here from WWE and how it has a semi-working relationship with UFC.  Brock Lesnar was in the UFC when talks began for him returning to WWE part time, and WWE have mentioned UFC numerous times in their programming and vice versa.  This has worked to both companies benefit in only a minor way but it was mutually beneficial where in TNA's case it is entirely one sided.

Bellator at the time of signing the initial deal was broadcasting on Spike after impact so the deal was for TNA to hype Bellator to the moon and promote all of it's upcoming fights and completely ignore it's own product in the process.  Bellator on the other hand did virtually nothing to hype TNA in fact it never mentioned the partnership for weeks until King Mo signed with TNA.  King Mo however was another slap in the face for TNA and it's fans.  TNA announced that he would be wrestling for them at some undetermined point in the near future and pushed him like crazy.  Of course his actual professional wrestling debut had to be kept vague because he was still actively training and preparing for his own bout on Bellator.

This was great for Bellator as it meant more people got to see their logo, name and talent promoted on another show for free and could generate more ticket sales for their live events.  King Mo never did a thing in TNA either, he never wrestled and was used about 3 times during his short TNA career, the most screen time he got was during a Bobby Roode/James Storm match as a outside enforcer.  Problem with this was the fact that he never once enforced a god damn thing, he never even threw a punch during the heavily hyped match.  He looked a little shocked during certain spots which TNA replayed several times suggesting that he wasn't really aware of the kind of things that occur in pro wrestling matches or he was worried he may have to do this when Bellator wraps up for the season.

Either way none of this meant a thing to both sides because King Mo got knocked out in round 1 on Bellator and TNA walked away from promoting him now that he was an unfortunate loser.  Still Bellator did hype TNA once to show off Taryn Terrel as a ring girl for one of their events so it's all even right?  It should have ended there but of course this being TNA and Dixie Carter wanting more and more exposure for herself and her company continues this awful partnership.

In the last couple of weeks we have seen the impact debut of the latest Bellator acquisition, Quinton "Rampage" Jackson.  Jackson has more credibility I guess since he is a former UFC fighter and champion and his move to Bellator is great for them, but again I fail to see how this benefits TNA in any form.  Sure he looks impressive and certainly brings some intensity but again he isn't a professional wrestler and is still training for Bellator.  TNA can't really utilise him in a full match since the risk of injuring him would mean Bellator would be out a fighter so expect to once again see Jackson used as a ring enforcer or guest referee.  Once again this works brilliantly for Bellator who get to promote their show and new talent for free and do nothing in return for TNA.

I just don't get the logic here.  Is Bellator paying TNA for the advertising?  Does TNA actually think MMA fans will simply tune in two hours earlier to watch a fake wrestling program before their sport of choice?  I imagine a lot of MMA purists out there laugh at the fake wrestling programs and think anyone who watches them are inbred morons like TV executives do.  This deal really doesn't help TNA and only benefits one side, unless they get some kind of real cross promotional material going it will just amount to a massive waste of time and money.  Time and money better spent on promoting your own talent and shows instead.  MMA fighters do not improve ratings and this stinks of WCW and it's failed attempts at using real sports stars as ratings boosts.  It may have worked once back in the 90's but not today, especially not for a company with far less money than WCW and even fewer fans.

All we need now is for TNA to debut David Arquette and David Flair as a new tag team powerhouse for the division and the company will be set for going under in record time.  Thanks for reading.

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